Chey was offered the dream job which she accepted on the condition that she would only have to work three days a week. According to many employers, it pays off to give employees freedom and flexibility.
Like in so many other businesses, there is also a huge demand for employees in the communications and advertising industry at the moment. And you have to do your best if you want to retain or attract qualified and talented employees. But how do you do that in 2022?
High pay is still a parameter, but it must be topped up with freedom, flexibility and co-decision. How to attract employees in a heated market is actually being thoroughly discussed in the latest issue of the magazine “Markedsføring”
And Schibsted, one of the largest media conglomerates in the Nordic region, has just announced that they are 'hybrid' from now on. They have introduced a special homework package and are training their managers to better handle homework for their 5,000 employees.
"We quickly sensed that this was a paradigm shift for employees and companies," CEO Mette Krogsrud told MediaWatch.
When the workplace is flexible, you have much more to give
Chey Long-Andersen, who recently graduated from Brand Design at KEA, loves her job as junior art director at the creative consulting company CO/PLUS, whose clients include B&O, Oister and Bioeffects. And she's good at it. Exactly because she only works part-time three days a week, she explains:
"I am also involved in a start-up project with a health app, and like to work with different things in general. The variety makes me learn more, have more energy and therefore perform better and more efficiently where ever I get involved. It is the variety and flexibility that make me committed and make me develop.
I choose my own days, and on the other hand I am also flexible when needed. It is enriching for both parties, and there is a direct connection between success and employees who are happy and loyal."
